The Honest Foodist

I’m a marketing consultant helping Asian-owned brands and communities connect through food, culture, and strategic content.

Recipes

Join me in exploring the richness of Asian cuisine, from traditional dishes to bold reinterpretations. These recipes honor our heritage, challenge stereotypes, and celebrate authentic regional flavors.

Homemade seafood and pork rib congee by Rebecca Le of TheHonestFoodist, highlighting Asian comfort food in Austin.

Cháo Sườn Tôm - The Honest Foodist

Businesses

Let’s spotlight the stories behind Asian-owned restaurants, bakeries, and food creators. By sharing their journeys and celebrating their craft, we help these businesses grow and gain the recognition they deserve.

Beef rib pho in a hot stone bowl from The One Pho in Austin, Texas, with bo ne - Vietnamese Steak and Eggs- and other traditional breakfast dishes in the background.

The One Pho - The Honest Foodist

Communities

From temples and churches to cultural nonprofits, we’re building bridges that support the missions of Asian-led community groups. Discover ways to get involved, give back, and amplify impact.

Freshly fried Thai fish cakes at the Austin Thai Temple Sunday market - a beloved local community event for authentic Thai food and learning about temple traditions.

Wat Siddhattharam - The Honest Foodist

I’m Rebecca.
A Texas-based Asian American marketing consultant and food content creator.

Rebecca Le of TheHonestFoodist smiling while holding a large platter of garlic scallion lobster over noodles — a joyful introduction to her love of bold Asian flavors and her role as founder of ATX Asian Food in Austin, Texas.

I help brands, restaurants, and nonprofits connect with Asian American audiences through authentic storytelling, food, and culture. I’m the founder of ATX Asian Food, a 37K+ member community spotlighting Asian-owned restaurants in Austin, and I share recipes and narratives through The Honest Foodist that celebrate identity and community.

This is more than a blog, it’s a platform for cultural connection and lasting impact.

Big news, y’all ‼️ The @TheHonestFoodist website, the ATX Asian Food website, and our brand-new community newsletter have officially launched! 🎉 This has been months in the making, and to finally bring these projects to life for Austin&rsquo

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Contact Me

If you are interested in exploring consulting or video content creation services, or if you would like to subscribe to the ATX Asian Food newsletter, please reach out. I look forward to connecting and discussing how we can collaborate or keep you informed on the latest in the local Asian food scene.