I’m Rebecca.

Asian American Food Content Creator & Marketing Consultant

Rebecca Le of TheHonestFoodist and founder of ATX Asian Food, smiling on a couch in a purple dress against a teal background.

Helping Asian-Owned Food Brands Share Their Stories

I’m an Asian American marketing consultant and food content creator based in Austin, Texas. I help Asian-owned food brands and restaurants craft authentic stories, build cultural relevance, and connect with Asian American audiences, especially through content rooted in Asian cuisine, identity, and digital strategy.

75K+ followers across social platforms

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37K+

Instagram

TikTok

Facebook Group

Founder of ATX Asian Food – A 38,000+ Member Austin Food Community

Authentic Thai food in Austin – red curry with shrimp, crispy basil stir-fry with fried egg, jasmine rice, and assorted Thai appetizers featured by ATX Asian Food.

I’m the founder of ATX Asian Food, a community platform and Facebook group spotlighting Asian-owned restaurants, pop-ups, and food businesses across Austin. With over 37,000 engaged members, it’s one of the largest groups dedicated to Asian food culture in Central Texas.

The Honest Foodist: Stories Rooted in Asian Culture & Cuisine

TheHonestFoodist sitting on the patio of 1618 Asian Fusion enjoying a cup of coffee in a brown coat.
TheHonestFoodist smiling over a table spread of Vietnamese vermicelli bowls, banh mi and iced tea.
TheHonestFoodist showing her braised tofu and egg recipe from her kitchen counter after a cooking show in Austin.
TheHonestFoodist enjoying soup dumplings at a green table filled with dim sum dishes in the streets of New York City's Chinatown.

Through my content platform, The Honest Foodist, I share authentic Asian recipes and food stories that celebrate culture, tradition, and representation. Food is more than content, it’s a way to elevate Asian-owned businesses and amplify the voices behind them.

Corporate Strategy Meets Cultural Insight

With a background in global marketing at a Fortune 50 tech company, I bring a strategic, data-informed approach to content and community building. I also lead a 4,600+ member Asian employee resource group and serve on the board of the ATX AAPI Collective, helping uplift the broader Asian American community through storytelling, visibility, and advocacy.

Let’s Work Together

If you're an Asian-owned restaurant, food brand, or community-driven business looking to grow your presence authentically, let’s connect. I offer consulting, digital content strategy, and community-driven marketing focused on Asian cuisine, identity, and culture.